"School of Rock" Benefit Agenda

alldaybuffet & Education Through Music

Battle of the Bands Event

• How will this event benefit ETM and how will it benefit ADB?

o       ETM: financial benefits, building brand awareness, media attention

o       ADB: building brand awareness in a targeted demographic of young professionals, media attention

o       Both organization logos will appear on all marketing and printed materials, including websites, press releases, email blasts, on benefit letterhead, signage at the event, etc.

• Who is handling what?
  • Budget - Rainah (ETM) ETM is shouldering the financial responsibility, with the understanding that the organization will receive all proceeds from the event. Any costs incurred by ADB will be reimbursed by ETM.
  • Fundraising, sponsorship - David M., Dan Z? (ETM Steering Committee)
  • Entertainer recruitment -Victor (ADB), Jeremy (Steering Committee)
    
  • Booking the venue - Nikki (ADB), Jeremy
    
  • Marketing/Communications - Emily (ETM), Kiki, Sarah K., Charlie (ETM Steering Committee)
  • Selecting and organizing kids - ETM Program Staff (Chris, Steve, Leah & ETM TAs)

• What will the event look like
  • 1 MC, 5 entertainers, five 7-10 person bands
  • The entertainer performs a song or two with the band for the contest
  • Do we need to have one, two or all of the entertainers perform a few of their own songs to make it a worthwhile event?

• What entertainers do we have access to and who else do we want to target?
  •  
    • Russell Simmons - Emily
    • Common - Emily
    • RZA - Emily
    • Mos Def - Emily
    • Miri Ben Ari - Emily
    • Wynton  Marsalis - Emily
    • Moby - Victor
    • Sharon Jones - Victor
    • John Mayer - Victor
    • TV or the Radio - Victor
    • Emmy Rossem - Victor
    • Northern State/Tegan & Sarah - Nikki
    • Pharrel - Charlie
    • Regina Spektor - Vinny
    • The Nationals - David
    • Music Mngmt Companies - David and Dan

• What demographic are we marketing to?

o       NYC-based young professionals (21-35 yrs), who are willing/able to pay $40-150 to attend this event (price depends on talent secured, venue, etc.)

• How large will the event be?

o       200-500 ppl.

o       The event will coincide with an ongoing marketing/fundraising campaign throughout the planning process (viral marketing, email blasts) that will reach thousands more.

• What kind of sponsors can we pull in?

o       Companies looking to target a specific demographic (people in their 20's and 30's with disposable income).

o       Companies looking to be associated with a good cause/celebrities